Individual Voice fianl product

Twenty-four solar terms for 2015
I renamed it to Twenty-Four Solar Chilendar. 
Chi in Chinese is the breath or vital energy of the body, but also simply air, steam, or weather, so Chilendar means weather calendar. 
enjoy the video!

Individual Voice progress

there is four season backgrounds for the animation.

plan to having these four long background move to left side, so it will look like season is changing when it moving.

some terms finished illustrations

name tags

Individual Voice idea & sketches

I’m alway interested in the lunar calendar. The date of event and festival is alway changed for each year, that makes me oftenly to look up the lunar calendar to see what’s going on for future. Also the 24 solar trems is parts of the lunar thing. I knew one cool thing and really appreciated ancient people who found this rule of the astronomy. 

Chinese astronomy divides the year into twenty-four parts ("fortnights"), based on the longitude of the sun on the ecliptic. These are called the "Solar Terms.” Solar term is any of 24 points in traditional East Asian lunisolar calendars that matches a particular astronomical event or signifies some natural phenomenon. These solar terms have meaningful titles. Some of them reflect the change of seasons such as the Beginning of Spring, the Beginning of Summer; some embody the phenomena of climate like the Insects Waken (惊蛰), Clear and Bright (清明); and some indicate the change of climate like Spring Shower (雨水), Corn Rain (谷雨), and so on. I think is good and cool to know all of them, knowing it when exactly weather changes.  

I decide to make an animation of this to show what people will do in the specific day and how’s the weather. For this time I’m using watercolor drawing style, and I think will bring more Asian culture theme out.

So here is the sketches, including four season backgorunds, Chinese characters and twenty four solar terms.

24 solar trems

spring                                             summer

  fall                                                     winter

Promax BDA

The main goal of the animation is that if we want something, just go get it. We should not only listen to parents or others what we should do; or do not ever let somebody tell us cannot do something. We have a dream, so we have to protect it. Thinking and liking something cannot do a good job, so we need to study hard and try to do our best out of it. At the beginning, I showed the sketchy apple tree. Drawing is the thing that I am interested and like to do when I was little. At the end of the story, I also showed my tree typeface design of the letter A that is the apple tree to present that I completed and made that sketchy apple tree prettier, and that means I had my dream come true. In this video, it can really show what I love (the illustration I drew for this animation), how I work and learn something. As a designer, I think this is the most important thing that we also should be taken seriously learn and do everything, and also do not lose your creativity.

Promax BDA progress

thats how my character looks like from all sides

little sketchy apple tree

thinking what parents said

working hard scene

this is the sketchy apple tree’s final look

ATL Streetcar_Final Productions

#GETCLOSER

The Atlanta Streetcar helps people make connections to the city and explore new places. For our campaign we wanted to focus on how the Atlanta Streetcar helps people get closer to the city and things that matter to them.  

 logo

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print

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web

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social media

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30"

15"

videos

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ATL streetcar_progress2

here the four icons use for our final production: flyer and rack card